Have you seen the latest ad for Nike women’s clothes? Specifically for a sports bra and leggings?
It features a trans influencer called Dylan Mulvaney, who is still biologically male.
Here, please watch the clip (below) if you haven’t already seen it…
I have decided, after a lot of private fulmination and foul language, that I am NOT going to wade into the whole trans debate.
It is too much of a minefield.
I have my views.
I am not of the current generation, I’ll freely admit, but what I will say is that as a woman having had to fight for so many of my rights over the decades, to see the women’s space being freely ceded to men REALLY, REALLY PISSES ME OFF.
There. Said it.
I grew up fighting against the bloody patriarchy.
Women can’t do this.
Women can’t do that.
Women must do this.
Women mustn’t do that.
So to see this kind of woke-ness gets my baby boomer temper all riled up.
Whether or not this kind of stunt will appeal to the younger demographic for Nike sports bras, God alone knows.
All I know is, from my old lady perspective, is that I will NEVER buy a Nike product again.
Doubt Nike gives a toss about one old lady not buying her running gear from them, but it is what it is.
And shall I tell you what REALLY, REALLY irritates me about this ad?
That is it so bloody stupid.
What is that nonsensical prancing around?
Is this what Dylan Mulvaney thinks women actually do?
After decades of fighting for our rights, women damn well deserve better than this patronising, offensive crap.