Well, this is a turn up for the books.

This went up on the Times of India website not even half an hour ago, so that’s pretty much breaking news in my book.

Basically Airtel, the title sponsors, have thrown down the gauntlet to the Delhi authorities to clean up their act and our toxic air.


Please read the full story – this is the link  but here is an extract:

“Airtel, which has been sponsoring the race for the past nine years, said it may have to rethink whether to continue supporting the event if the issue of pollution is not addressed urgently.

“Air pollution poses serious health risks and it is important that these concerns are addressed urgently and appropriately by the authorities for Airtel to continue associating with the event next year and beyond,” the telecom major said in a statement.

“Airtel is proud to have made this event an integral part of the city. However, as a responsible brand, Airtel is always conscious of any event/media property association. We have received a lot of feedback from our customers and citizens at large expressing concern on holding the marathon in view of the prevailing air pollution in the city,” it added.”

As I said before, wow.

Now let’s see how important this race actually is for the city.

Because the threat of losing this race is perhaps the only thing that will get the powers that be to pull their finger out and do something.

The health of millions of citizens clearly doesn’t bother them, so let’s see if this will work.

One comment

  • Sanjeev Chhabra

    Passing the buck it is.
    I saw we all kick them in their tender spots and run the DHM regardless, sans timing chips sans traffic restrictions

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